All in Brand Building
If you’re on a journey to take your business to the next level, you likely have a financial goal attached to it. In order to achieve that goal, you have to go through a marketing and sales cycle. There is likely no map or path because while others may have, you haven’t ever been there before. Here's what to do when you get lost.
One of the things I’m doing a lot of lately is directing people in their message delivery from behind the camera over Zoom. We call them Virtual Media Days and I am totally in LOVE with them. This is a clip of me hyping up my client before delivering his lines. I’m sharing it with you today in hopes it lifts you up before the next message you send.
The other day I was speaking with a woman who sits on a board of education in Canada. They were underway with a new initiative pre-pandemic that is now looking like it has a much greater application than she had originally thought. The initiative is highly political and deeply needed in the school systems. She’s very passionate about it. The fear of offending someone that you’re trying to empower by saying the right thing but in the wrong way can be a show stopper (and not in a good way). This video is about how to find your voice when the pressure is on.
Thinking about a pivot into medical? You'll need a new narrative about how where you come from, your background and experience provides value to this new market. This video highlights the first thing you need to do for a successful brand story that sets you up for a successful marketing pivot.
If you're looking for ideas on how and where to focus your branding building right now, check out these brands. These are great examples of how to raise your brand presence and provide value to your market at the same time. The world needs your unique value. Now is as good a time as ever to share it with us.
Today I want to talk about a new research report by B2B Institute, and how their findings create a major opportunity for brands ready to pivot into the B2B space or for B2B marketers to play a bigger game.
