Are you using video for business development right now? If not, this expert round-up article, featuring me, Jenn Morgan, has a ton of reasons why you should and ideas from the experts on how to get started.
All in Brand Building
Are you using video for business development right now? If not, this expert round-up article, featuring me, Jenn Morgan, has a ton of reasons why you should and ideas from the experts on how to get started.
This social revolution will be televised and your brand position regarding social equity and justice will be exposed. If you're feeling like, "damned if I do and damned if I don't," be assured that your silence says much more than you intend.
Last month Target blocked their ads from running in news stories related to the #BlackLivesMatter movement. They also pledged $10 million and ongoing resources for rebuilding efforts and advancing social justice. Target says the reason is that they want to avoid appearing exploitative of tragedies and show respect by not advertising. Is appearing two-face better?
Rebranding is very practical option whenever you need to uplevel or change direction. Sometimes you need a refresh and sometimes you need to completely change your inappropriate brand name. That is the case with these brands that have long been offensive to the group that they mock.
To boycott Facebook or not? That is the question for business owners in July
As a business owner, there is one action that you can do today and every day to add value to the people in your market and your business at the same time. That action is brand building. Only 4% of B2B companies do it.