As a business owner, there is one action that you can do today and every day to add value to the people in your market and your business at the same time.
That action is brand building.
Brand building is about demonstrating who you are and what you’re all about all while bringing value to your market.
Your brand isn’t about you.
It’s what others think about you.
It’s your reputation.
The problem is that you can’t control what other people think. You can only influence by taking action.
And make no mistake, doing nothing is an action.
If you're running a business right now, you might be wondering about marketing. Should you stop? Can you stop? If you keep marketing how do you do so with the right respect for the current crisis going on? Read Where To Focus Marketing During Covid19
